Case Study: Email Marketing - Top of Waikiki

Background: Top of Waikiki (TOW) was Hawai‘i’s only revolving restaurant, opened in 1965 and sadly forced to close in 2020 due to the COVID-19 pandemic. This iconic restaurant served Hawai‘i Regional Steak & Seafood, along with creative craft cocktails, and boasted panoramic, ever-changing views of Waikīkī and the Honolulu city lights.

TOW wanted to actively engage with their customers as a way to increase customer retention. Team Vibe built their personalized email campaign featuring blasts to their subscriber list 1-2 times per week. These emails featured current promotions and general branded content encouraging clicks to the Top of Waikiki website.

Results: In 2019, we were able to produce:

Learn more about Vibe’s email marketing services.