Through every business’s journey comes the path to discovery. It’s on this path that brings the opportunity of growth for your business to reach its next level of success. However, businesses are often faced with the challenge of finding the most efficient way to spread their message to the right audience while dealing with factors such as budget, urgency, and available resources.
The key to success on the path of discovery- being found even when customers aren’t actively looking for your business but are open to trying something new.
Urban legend says that potential customers are always scrolling through the internet. Actually, it’s the truth! With the average person spending over 5 hours a day on their phones alone, the need for content is nearly endless. While customers may not be scrolling through the internet looking for you specifically, putting your brand where billions of people go every day is a good place to succeed in your quest to be discovered.
On your journey to being found online, it’s always good to have a few tricks up your sleeve. One that can bring you the success you seek and can be crafted to fit your needs is Google Discover.
What is Google Discover? Discover is a type of news feed on Google curated to the specific user, similar to Instagram and Twitter’s explore page. While Instagram and Twitter work to perfect the ultimate page of content from the materials on their platforms, Discover pulls from those apps, other mobile apps, and most web activity of a user to provide a highly optimized and personalized feed.
A student at the University of Arizona who commutes to school could be scrolling through their Google Discover Feed where they would be served content such as an article about how to pick a major, a playlist of music to study to, and a video about top spring break destinations.
Mixed into their Google Discover Feed would be a subtle ad about monthly parking stalls near campus. Two fold: the student is the perfect target for a business that rents parking spots and the student can benefit from this service.
To truly master the art of Google Discover, you must understand the elements in play.
While the Google Discover Feed provides amazing opportunities for your brand to grow its customer base, the magic doesn’t end there. When you create a Google Discovery Campaign, ads are built to be adaptive, so they will show up on the Google Discover Feed along with Gmail and YouTube!
As people check their emails for the latest news, updates, and promotions, Google Discovery Ads will show up almost naturally in their inbox! When someone logs into their Gmail to see if there are any events for this weekend, an ad for your local newspaper business with the latest happenings in the area is mixed into their inbox.
While people are watching and scrolling for videos on YouTube, Discover Ads will be displayed on the home page and watch next feeds. As someone is looking up “how to make boba tea,” an ad for your boba tea truck will be there!
The journey to discovery can be a long, winding path. We wouldn’t recommend venturing on your own. Having a team that has mastered the skills and are able to guide you to new customers, while following your specific guidelines, is the best chance to reach success.
If you’re wondering how to advertise on Google so you can get a Discovery Campaign started, we know of a Hawai‘i Advertising Agency that can help you on your journey!
