Being able to tell your message with visuals and audio is what made television ads so valuable for decades. This is because viewers are able to retain 95% of a message when watching it in video compared to 10% when it’s in text. However, as people move their focus away from traditional ways of watching video, so has advertising. Google Video Ads take advantage of the shift and utilize video ads across the internet. Online Video Ads are shown on websites, apps, and most importantly, YouTube.
YouTube Video Ads
When it comes to affecting consumer behavior, YouTube has overtaken Facebook as the most influential platform to do so and the #1 purchase-driver on social. This is no surprise as 83% of consumers worldwide prefer YouTube to watch video content. People aren’t just saying they prefer YouTube over other forms of streaming, they’re proving it with over a billion hours of video watched on Youtube every day.
Businesses have huge potential to reach their target audience through YouTube video ads and can do so without breaking the bank. As most advertisers begin with a minimum budget of $10 a day, it’s a small cost when 90% of people say they discover new brands and products on YouTube.
Types of Video Ads
Skippable in-stream ads
Typically 30 seconds but can range anywhere from 12 seconds to 3 minutes, these ads are shown during YouTube videos and allow the viewer to skip the ad after 3 to 5 seconds of watching. The trick is catching the viewer’s attention in a very short span but getting much more time to tell your message if you do so.
Non-skippable, in-stream ads
A 15-second ad that is shown during a YouTube video that the viewer can’t skip. These are a good way to get your viewer to see your entire message, you just have to be quick about your message.
Non-skippable, 6-second ads that appear before a YouTube video. It’s a great way to build brand awareness. While you only have 6 seconds to tell your message, viewers aren’t just waiting for the skip button to appear.
Video discovery ads
This takes advantage of Google’s search algorithm for search ads but applies it to YouTube, which makes sense considering Youtube is the 2nd most popular search engine after Google! When a viewer types something into the search bar, a list of videos shows up. The top few results are video discovery ads that are targeted for that keyword. The ads don’t automatically play, like the options above, but can lead to longer retention.
A form of mobile video ads that are shown on websites and apps that have a partnership with Google. These ads are shown in portrait or full-screen and begin playing without sound. These are an ideal video form to use when targeting people further in the purchasing funnel.
These ads are shown at the top of YouTube feed and autoplay with the sound off and are typically utilized when attempting to reach a mass audience in a short amount of time. The cost is typically more expensive than the types above due to the large number of impressions in a short period of time.
How to Make Video Ads
While people are now able to stream YouTube and other channels on their Smart TVs, online video ads now also act the same as traditional televisions ads that were once invaluable with 100 million people watching YouTube or YouTube TV from their televisions every month in the U.S.
From mobile, desktop, and now televisions, online video advertising is a major key for a business to reach success in the digital age. Unfortunately, when it comes to making a video ad, it’s not so easy. The best way to find success is to hire an online video advertising agency! To reach new consumers and build your brand’s awareness, contact Team Vibe.