For decades, people turned to phone books when looking for a business’s contact information or an address to help them get to the storefront. Times have changed; phonebooks are out and internet searching is in!
However, with a typical Google Search, your essential business information is not what will show up. Instead, your website and a few lines describing your business will be displayed and customers would need to click into your site in the hopes they can find the information they’re looking for.
Unless you have a Google My Business listing!
Google My Business is a special profile that is displayed when someone searches for your business. The listing is a more efficient way to connect with customers as it’s the home for essential information regarding your business like hours, website, phone number, and addresses with a link to Google Maps. With the connection of maps, your business can show up not only on Google Search but also on Google Maps searches. This is significant considering Google Maps holds roughly 67% of the navigation market and makes up 13% of all Google Searches.
With a Google My Business Page, you’re able to make changes to business information with ease such as unique holiday hours as well as creating posts for specials and sales that show up with your listing to provide the most up to date info.
Not only does it provide additional information for your customers, but it provides businesses with more insights about their customers. A Google My Business listing details to businesses how their customers are engaging with their profile including insights into:
Additionally, your listing gives your customers a way to provide helpful information through reviews. As 95% of customers read reviews before making a purchase, reviews are important to your business and another way to engage with your customers.
A Google My Business listing opens up the opportunity to reach more customers through additional searches and provides searchers with more information regarding your business.
Getting listed on Google is a detailed process that can take weeks to set up. While it can be done on your own, it’s best to work with experienced digital marketers. For more information regarding online advertising or to get your business listed on Google, contact Vibe Creative Marketing.
