Case Study: Google Featured Snippet - Top of Waikiki

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Case Study: Google Featured Snippet - Top of Waikiki

Dog licking ice cream

Background: Top of Waikiki (TOW) was Hawaii’s only revolving restaurant, opened in 1965 and sadly forced to close in 2020 due to the COVID-19 pandemic. This iconic restaurant served Hawaii Regional Steak & Seafood, along with creative craft cocktails, and boasted panoramic, ever-changing views of Waikiki and the Honolulu city lights.

Vibe created multiple pieces of web content monthly for TOW’s website from 2018 - 2020. In January 2020, Vibe’s content earned TOW a coveted Google Featured Snippet for a blog called “7 Reasons Why Ice Cream is Good For You” featuring a local vendor of ice cream sold at the restaurant.

Snapshot of the Google Featured Snippet

Results: In the two-year period of content creation, TOW’s website achieved:

  • Increased website users by 2.8% and new users by 3.1% compared to the previous period
  • Increased sessions of 3.25% compared to the previous period
  • The page featured in the Google Snippet received 99.15% of overall web traffic for the two-month period before the restaurant’s closing

Want to learn more about how content marketing can boost your web traffic? Read about Vibe’s content marketing services.