Case Study: Email Marketing - The Sommelier’s Box

Background: The Sommelier’s Box (SB) is a monthly wine box subscription in Hawai‘i. SB was created to take the guesswork out of discovering delicious and exciting new wines, while also saving kama‘āina money. 

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SB wanted to increase incremental revenue via email. By reaching their wine box subscribers’ inboxes, Team Vibe built enticing, informative email campaigns once per month encouraging sales of individual wine bottles. 

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Results: In Q4 2021, we were able to produce:

• An open rate of 60.7% compared to an industry average of 15.8%
• A click rate of 14.4% compared to an industry average of 2.01%
• Sales rate of 9.9% (where 9.9% of all email subscribers placed an order directly from an email)

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Learn more about Vibe’s email marketing services. 

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