Case Study: Branding & Increased Performance - Hawaii Association of Health Plans

Background: The Hawaii Association of Health Plans (HAHP) is a nonprofit organization and statewide partnership consisting of the majority of Hawai‘i’s state licensed health plans. With upcoming rollouts of the COVID-19 vaccination, HAHP anticipated more eyes on their website from consumers searching for this information. They wanted an updated look and feel while maintaining or improving their backend performance. 

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Team Vibe rebranded HAHP and developed a new static website. With refreshed branding and strategic photography to appeal to a broad range of constituents, HAHP’s new website presents a modernized look along with high performance. 

View the refresh here.

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Results: The new website for Hawaii Association of Health Plans achieved performance:

• Page load speeds of 1.0 seconds

• 3.7 seconds (78.7%) faster than the average website’s page load speed

• Site optimization score of 100% on GTmetrix

• 44.6% higher than the previous HAHP website

• Lighthouse desktop scores of 100 (Performance), 100 (Accessibility), 100 (Best Practices), 100 (SEO)

• Compared to the old site’s scores of 100 (Performance), 93 (Accessibility), 64 (Best Practices), 90 (SEO)

• Lighthouse mobile scores of 100 (Performance), 100 (Accessibility), 100 (Best Practices), 100 (SEO)

• Compared to the old site’s scores of 89 (Performance), 93 (Accessibility), 64 (Best Practices), 75 (SEO)

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Learn more about Vibe’s web design services. 

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