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Should You Be Advertising Via Mobile?
You’re reading this from a mobile device.
Ok, that was a guess. But we had a 50/50 shot at getting it right.
The fact is…almost 50% of web traffic worldwide came from mobile devices in the fourth quarter of 2019. And, 80% of people used a mobile device to search the internet last year.
Yep, that means you don’t need a crystal ball to see that your customers are looking at cell phone and tablet screens. And where your customers are looking is where you want your ads to be.
What is Mobile Advertising?
As you Google “best movers near me” or play your 5th consecutive hour of Candy Crush, you’ll notice a barrage of banner ads taking over the top and bottom of your phone. You’ll notice ads placed in between website pages and even ads that pop up between CC rounds before letting you continue. They’re everywhere.
Ok, but where exactly would my ads show up?
Just like other online ads, mobile ads show up where your customers are looking. What does that mean? Well, it’s less about the specific site or app and more about the person holding the phone. Based on demographics targeting, wherever your customers are spending time on a mobile device is where your ad has the opportunity to be served.
But my marketing budget is so small…
When you think about mobile ads, you may assume the majority are from national, big-name brands.
Nope, dial it back.
Actually, mobile ads can run on any budget. With specific geographic targeting, along with other thoughtful demographic settings, any size of budget can be effective on this platform. Thus, mobile advertising is a great opportunity for small- to medium-sized businesses when done right!
At the end of the day, traditional advertising can be expensive and inflexible. But, most small business owners don’t have the time or capacity to learn about mobile advertising and most effective ways to implement it. Sound familiar? That’s where we come in.