From technical to conversational to situational interview questions, there are a whole lot out there. What’s the best way to prepare? Think about them beforehand! The Vibe Tribe has assembled their most memorable interview questions, to ask and be asked. How would you answer them?
Situational Interview Questions
We love asking situational interview questions that give a sense of how you would handle a real-world situation specific to the position for which you’re applying. Your answers give us insight into your thought process, ability to think about the big picture as well as small details, and your verbal communication skills.
A client gives the green light to begin a new campaign. What are the first three steps you’d take to implement this campaign?
Even if you don’t have project management experience, understanding how you break down and organize projects in your head is helpful for us to understand how you think. It tells us a bit about how you would organize your own tasks, ability to prioritize, and attention to detail.
Your client comes to you with a problem: their Instagram story will post, but the swipe up link doesn’t work. How do you handle this situation?
Asking you how you’d solve a hypothetical problem is another staple in our interview question lineup. It’s a useful gauge for us to determine your problem solving abilities because, trust us, problems arise all the time!
We’ll very likely ask you to elaborate about one or multiple past experiences listed on your resume. If you list a specific accomplishment for example, like increasing Facebook followers by 300, we may ask how you achieved that. We might ask what your favorite/least favorite job duty was, or of what project you’re most proud. Basically, be prepared to elaborate on anything you’ve put on your resume!
Based on the position for which you’ve applied, we’ll likely ask you informational questions relevant to the industry. We may also ask you general digital marketing-related questions since, you know, we’re a digital marketing company. We’re looking for both your level of knowledge, interest, and passion for our industry. It’s ok if you don’t know everything, but if you don’t know anything…we’ll probably question if this job is really what you want to do.
We’ve received very convincing data that shows us none of our target customers use social media. Should we still do it? Why or why not?
Like this one, many of our industry-related questions don’t necessarily have a “right” answer. After all, there are many solutions for the same problem when it comes to digital marketing. Again, we’re looking to see your thought process and reasoning, but specifically when it comes to a specific industry, like social media. You could answer yes, or no, but what we hope to hear is that your reason lines up with the answer.
There are 10,000 visitors in Waikiki. 5,000 of those people like dining out at restaurants. 1,000 of those people enjoy eating steak. And 250 of them don’t have dinner plans for this evening. If you were in charge of Sam’s Steaks’ digital marketing, which group would you target first and through what platform?
This is a hefty question that, again, doesn’t necessarily have a “right” answer. But…there sure are a lot of “wrong” answers! We want to see your digital marketing strategy come out here; which type of digital marketing would you use to target which group? Bonus points if you use a different type of digital marketing than you’ve used in past answers. For example, if your past work experience was in social media marketing, try using this as an opportunity to show your knowledge of Google Ads or email marketing.
Common Interview Questions
We’d be remiss if we didn’t advise you to prepare for these common interview questions! You may love them…or hate them…but either way, they provide helpful insight for your potential employer about you, so chances are they’re going to ask them!
- Tell me about yourself
- What is your greatest strength?
- What is your biggest weakness?
- What do you like to do outside of work?
- Why should we hire you?
- Why do you want to work for our company?
- Where do you see yourself in 5 years?
Not all companies will ask fun questions, but at Vibe they’re an integral part of our interview process. We care a lot about culture and fit, and we want to see your personality, not just your knowledge! Don’t get too psyched out by these questions if they seem weird or catch you off guard; they aren’t meant to be a psychological trap. We really are just trying to have some fun. Interviews don’t have to be 100% serious! Just a few examples of the fun questions we may ask…
- Do you prefer cats or dogs?
- If you were a color which would it be and why?
- What’s your favorite movie?
- What’s your favorite food?
- If you woke up and found a baby elephant in your yard, what would you do?
- What’s your go-to drink from Starbucks?
- What?? Why don’t you drink Starbucks?
Unique Questions to Ask Employer
Ok, we’ve talked about questions you should be prepared to answer…but that’s not all, folks! It’s really important that you have some good questions prepared to ask us. Your questions show us what you care about (are you asking about pay and benefits, or about culture and work life?), and that you want to learn more about us (who doesn’t like talking about themselves?).
Vibe Tip: don’t ask us any questions that are clearly listed in the job description or that can be easily found on our website. It’s a big red flag 🚩 to us that you didn’t prepare, which could mean that you just don’t care, or that you’d be unprepared on the job!
Here are some examples of questions we’ve been asked in the past…feel free to wow us with something more unique!
- Are there any concerns you have about me as a candidate that I haven’t yet addressed?
- How would you describe your company culture and what efforts do you make as a company in that regard?
- Why do you enjoy working at your company?
- What is your leadership style? (Perhaps specific to the person you’d report to.)
- What tools would I be using on a daily basis?
- What would success look like for the person hired for this position in 30, 60, and 90 days?
- What qualities does this candidate need to succeed at this company?
- What can I expect as next steps after this interview?
Another Vibe Tip: we’ll let you know in advance – a day in the life of any person at Vibe is not the same day-to-day. You never know when last-minute requests will come in, and we have a variety of tasks that we all handle, so our day-to-day tasks vary a lot. So, now you don’t have to ask us what the day-to-day looks like! (We get asked that a lot, and it’s kind of boring.)
Other Interview Tips
Now you’ve thought about all of these potential interview questions. Great! But, don’t forget other interview etiquette - a firm handshake (if interviewing in person), eye contact, and smile!
And, when the interview is over, your work isn’t done…be sure to follow up after your interview to seal the deal!