Marketing in 2024: A look at Digital Marketing Trends for Small Businesses

Digital marketing saw many changes in 2023, and with the rapidly evolving landscape of technology, we expect no different in 2024! As a small business, it can be tough to keep up; what’s a waste of resources and what’s worth your time? Here are our top 5 predicted digital marketing trends for 2024, specifically curated for small businesses and nonprofits, to keep top of mind for your marketing strategy this year.

  1. Mix your media

Is short-form video king? Are carousels the new black? Keeping track of the “it” media forms can be exhausting, to say the least. Our recommendation: utilize a mix of media options across your platforms to ensure you’re maximizing your reach. Having a variety of media allows you maximum opportunity to showcase your products and services!

  1. AI

AI is here and it’s here to stay! As a small business, using AI can increase your team’s efficiency, which is always a great goal. Understanding AI’s capabilities (and shortcomings) is an important part of setting your team and business up for success. In 2024, we love AI for:

  • Brainstorming and idea generation
  • Relieving writer’s block 
  • Drafting generic copy, like memos and emails

But, we’d recommend staying away from it with regards to:

  • Automating your social media engagement
  • Writing long-form copy, like blogs
  • Fact checking

  1. Social for Search

More and more, people are coming to social media as a starting point for research. Keep this in mind as you write anything for social media, from captions to hashtags to your bio. The more relevant words you use, the easier you’ll be for someone to find!

  1. Community

Digital marketing community isn’t a new concept, but it will be more relevant than ever in 2024! Finding or creating the community that lifts your business is imperative to its success. Build your community through regular, valuable engagement, both on and offline.

  1. Sustainability And Ethical Marketing

Consumers do care about your company’s values, and want to support companies whose values align with theirs. The only way to do this is to infuse your marketing with your values and put them at the forefront of your messaging. This includes sustainability efforts!

2024 is your year…we can feel it! 

If you’re looking to get down to business in 2024, we can be the partners to help. Whether you’re a small business owner, too busy to do it all, or you have a great team that needs a little assistance, Vibe can help your company reach its digital marketing goals. Sound like you? Let’s have a chat today!